It's a huge minefield. So many are in on it now. https://www.newsweek.com/these-30-brands-are-celebrating-pride-giving-back-lgbt-community-1441707 https://www.monster.com/career-advice/article/best-companies-lgbt-0617 https://www.usatoday.com/story/money/reviewed/2021/05/27/pride-month-2021-brands-giving-back-lgbtq-community/7467685002/ https://www.cnet.com/culture/pride-2022-pride-collections-lgbt/ and so forth

Umm, I think the meme is broken. The third one down. Says, "Don't support local businesses that REJECT pride month."...