Moral is helping people when you can, true morality exists and it doesn't include taking advantage of people when they are not knowingly allowing you to do so in pursuit of a profit. Example, you have an item, it has a quantifiable value of 10$ and you know that it can be purchased for that next door, simply keeping that information too your self and selling it for 100$ because you can get away with it is objectively not moral. Now that being said I have done objectively immoral things in my life even in the vain of the example I present, I'm not claiming the moral high ground or anything like that but I recognize we live in a fallen world.