It's a meme format of sorts, the idea is to keep traction going and remind people about major red-pilling events that have fallen out of the spot light and also to trick a few normies into reading about things they normally would not. The best ones appear like click bait or ad roll but also make sense when you look up the thing: >"What's the hottest island vacation for Hollywood starlets? To find out look up Little Saint James Island." but anything clickbaity and misleading will work: > "Are you an outdoorsman in need of a durable, dependable, waterproof, internet capable device? Look up Hunter's Laptop."