Emotion. You have to hit them where their emotions are. Show them what Marxism does to people who reject or criticize the ideology. There's plenty of photos and video and emotional anecdotes that paint a damning picture. Then connect Marxism to the ideology of the left. Point to the public figures espousing Marxist ideology and praising Marxist heroes. You need to demonize Marxism just like they demonize National Socialism. Fortunately you'll have access to proof of the evils of Marxism.
I'd personally leave out the parts about the Jews when you start, but be sure to emphasize obviously Jewish names. Maybe they'll pick up on that themselves. If not, drop that little bomb once they've accepted the truth about Marxism. If you're really good, you might even get them to see that...fuck, Hitler was right.
"Th...that wasn't REAL Marxism!"
You can bring up Marxist actions without even applying the label, most of them are so ignorant of history if you simply talk about the where/when/what they won't even know whether you're talking about Marxism or not.
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