It's the "RCA Television System" all over again. Get as much as you can out there, before it's even really ready, and that way when it does show up for reals you'll have the major market share and everyone else will follow.
To be fair here, Goldmark's mechanical system wasn't ever going to be a thing except in niche cases, but Sarnoff's relentless business plays killed it before it got out there.
Your explanation jives with what I remember from my time in Ma Bell's care, and from what little I still connect to from that life.
RCA screens did not risk human health. This is more like the Boing Max disaster. Lets push a technology and pray nobody connects the dead people to our business kind of strategy.
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