Fear. It was all fear, and these people fear death so much that they are afraid to live. The fear based propaganda was so effective on a small number of people that they will probably wear masks for the rest of their lives.
That raises a very interesting philosophical question: if you're so fearful to live, are you living?
They are living because they fear death. They have lost their spirituality from being told all their lives that the material world was the be all and end all of it, that death was the end.
These people do not love life, they fear death, so even if their life is miserable they will cling to it.
What is the attraction of a few more years of cowardly living?
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