It's often stamped on the headstock (back) and on the body near where the neck joins. It may also be hidden, stamped under a cover plate or even under a pickup.
yeah i was thinking the headstock or neck plate
You can then use the serial number to determine quite a bit about the guitar. That helps in proving what it is - but actually isn't definitive. People have tried cloning valuable guitars and passing them off as things they aren't. Where there's a market for forgeries, forgeries exist.
Before the 'net, it wasn't all that easy to go by serial numbers unless you were pretty much an expert and had the reference materials collected for your own library.
His dad has been a working musician as a guitar player since the 60's at least and is 80 now and has given it up and gave all his equipment to son this drummer guy who knocked on my door last night.
The internet is wonderful for those kind of tasks for sure. I love that!
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