Oh, so the more you pay the better sites you get on, or the more it is shown regardless of site?
It's a blend of site content and user profiling. They aim to be relevant to both, but their primary objective is to be interesting to the user based on the user's activities - tracking/ad-profile.
It's not necessarily 'better' sites, but you get shown more frequently (even exclusively) until your ad budget for the day/hour/month runs out.
Relevance will help with reaching the right customers, no doubt
Yeah, they have a profile based on 'you' - even if that profile is just 'uses a free vpn' with some browser metrics.
They also care about click through rate. Your click through rate should NEVER go higher than 3%. If it's higher than that, Google's gonna notice. See, nobody legitimate has a higher click through rate than 3% - or it's very unlikely to be legitimate.
My CTR is 1.51% currently. It tends to hover in that area, maybe 1.3% to 1.5%. If I've asked you to click an ad, chances are good my CTR was down around 1.3%. In the past 28 days (how Google breaks things down) I've earmed about $116.
That will cover the CDN and then the rest will either be profit or go into paying for a few WordPress extensions that I rely on and want to support the authors.
(post is archived)