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From a Facebook post. Sorry no link. Costco carries this jam and I felt that this story needed to be shared.

*The incident took place in a supermarket in New Jersey. The tweet is by Michael Perino *

“At the supermarket today, I found a small, elderly woman standing in front of a high shelf holding preserves. She was having trouble finding the flavor she wanted because the jars were set back on the shelf.

She couldn’t read the labels. She could barely reach them. I offered to help.

After I handed her the raspberry preserves, she thanked me, paused, and then asked, “Do you know why I buy this brand?”

I laughed and replied, “Because it tastes good?”

“Yes, it tastes good.” She paused again. “I am a Holocaust survivor.”

This was not the conversation I expected on a Sunday grocery run. “During the war, the family that owns the company hid my family in Paris. So now I always buy it. And whenever I go to the store, my grandkids remind me, ‘Bubbe, don’t forget to buy the jelly.’”

I told her that that was the best reason I ever heard to buy any company’s product. And then we both smiled behind our masks and went our separate ways.”

Someone else on Twitter looked into the story and indeed, the town that Andros Company, the makers of Bonne Maman, comes from, hid and saved Jewish families in WW2. It was called Biars sur Cere, which then had about 800 villagers.

From an article, “You have to understand what it was like then. There were posters on the walls, from the Nazis and from the collaborators, and they said that if you are found to help a Jew, a freemason, a communist, a socialist, or a pervert, you will be shot on sight.” Despite the great danger in which helping them put the villagers in, still they kept the children safe.”

A good reason to buy Bonne Maman products. And a poignant reminder that when we look out for each other it can change lives, and that there are good and selfless people in the world.

♥️Bonne Maman! 🇫🇷

The problem is that the company started in 1972.

From a Facebook post. Sorry no link. Costco carries this jam and I felt that this story needed to be shared. *The incident took place in a supermarket in New Jersey. The tweet is by Michael Perino @ProfessorPerino* “At the supermarket today, I found a small, elderly woman standing in front of a high shelf holding @BonneMamanUS preserves. She was having trouble finding the flavor she wanted because the jars were set back on the shelf. She couldn’t read the labels. She could barely reach them. I offered to help. After I handed her the raspberry preserves, she thanked me, paused, and then asked, “Do you know why I buy this brand?” I laughed and replied, “Because it tastes good?” “Yes, it tastes good.” She paused again. “I am a Holocaust survivor.” This was not the conversation I expected on a Sunday grocery run. “During the war, the family that owns the company hid my family in Paris. So now I always buy it. And whenever I go to the store, my grandkids remind me, ‘Bubbe, don’t forget to buy the jelly.’” I told her that that was the best reason I ever heard to buy any company’s product. And then we both smiled behind our masks and went our separate ways.” ***************************** Someone else on Twitter looked into the story and indeed, the town that Andros Company, the makers of Bonne Maman, comes from, hid and saved Jewish families in WW2. It was called Biars sur Cere, which then had about 800 villagers. From an article, “You have to understand what it was like then. There were posters on the walls, from the Nazis and from the collaborators, and they said that if you are found to help a Jew, a freemason, a communist, a socialist, or a pervert, you will be shot on sight.” Despite the great danger in which helping them put the villagers in, still they kept the children safe.” A good reason to buy Bonne Maman products. And a poignant reminder that when we look out for each other it can change lives, and that there are good and selfless people in the world. ♥️Bonne Maman! 🇫🇷 The problem is that the company started in 1972.

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Because that's classic psych tactics. We should use them more.

Take a feel good story thats obviously untrue and easily refuted, and make it wonderful and reinforce an idea you wish people not to question. 80% of people will believe it. They want to believe because it feels good. It feels right. They don't investigate because why would they not want to feel good?

Then you take your "reputable and trusted" source, who has always said this thing you want people to believe is a fact, and have them regrettably inform the other 20% that indeed it may not be true, but that the truth of the other totally true thing we want you to believe is totally true guys. Then they never go beyond that because it feels good. It feels right to know and be smart. I'm smart because I know that story was false even though I never question it farther guys!

You capture the believers and reinforce an idea, and then you capture the skeptics by giving them a truth on top of the original lie. Everyone feels good and everyone believes you. You reinforce trust in your controlled sources and reinforce your narrative.