It was about whether they were being treated the same as other people
Businesses regularly do not treat everyone the same. Banks always treat wealthy customers better than poorer customers. Retailers always treat their frequent customers better than non frequent customers, etc.
When I notice a business virtue signaling with various signs and symbols, I decide not to patronize them. I am allowed to do that. Business owners should be free to do that as well. Do I need to point out that banks, payment processors and big cloud routinely fire their customers when they don't like the business?
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