They’re putting on a show to try to stop the backlash. They’re not even acknowledging that their VP of marketing was involved and trying to blame it on some unnamed low level staff person. There is no news about them firing or demoting their VP of marketing.
They thought this was a good idea. They tried it. They got burned. They’re trying to back out.
Having said all that, this is probably a good time to buy shares of BUD. PR disasters like this are transient. They blow over quickly. Within a week or two the public will move on and they will easily regain the ~5% share value they lost.
That's true... however it won't be my money they use to claim they recouped losses.
In cases where one monopoly ownes all the "competing" products boycotts obviously fail. But A-bush does not have a dominant lineup of beers. The boycott is too easy, and brand loyalty is very high. Once people switch to another beer they will stick with it out of habit. Most of those customers are not coming back, and they legitimately switched to a different company rather than a diff beer from the same one.
If any backlash has staying power it's this one.
Let’s hope
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