They're trying to control the narrative in a chaotic de-centralized system. They know TV and control of visual media is dying with boomers, they have to spend money to figure out the next gen of population control. Given that AI keeps becoming racist, there may be no better option right now. Dont forget, the're playing the long game too. How long was hatred of russia in our controlled media and forums? It took them five years to set the stage for the current agenda. At least we're starting to notice their patterns.