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As it turns out, alienating the vast majority of paying customers isn’t a good business strategy. Who could’ve guessed?

Well, not the filmmakers behind “The American Society of Magical Negroes,” apparently.

The film, which generated a decent amount of social media buzz and news coverage for its racially-charged plot (the story features a secret society of black Americans dedicated to appeasing white people in an effort to make them less “dangerous”), just ended its theatrical run after only 21 days. . .

>As it turns out, alienating the vast majority of paying customers isn’t a good business strategy. Who could’ve guessed? >Well, not the filmmakers behind “The American Society of Magical Negroes,” apparently. >The film, which generated a decent amount of social media buzz and news coverage for its racially-charged plot (the story features a secret society of black Americans dedicated to appeasing white people in an effort to make them less “dangerous”), just ended its theatrical run after only 21 days. . . [Archive](https://archive.today/aLUJp)

(post is archived)

[–] 2 pts

Who else could make $18 million disappear and then have nothing to show for it?