Yeah my dollar is on cambridge analytica - but only a dollar. i recall seeing some msm article on the net about trumps organisation back about 2015-16 or so, about his election team gearing up for the election 9or shortly after he won election0 and in it was this side article with either bannon or fcking steve pzieznic (cant spell for shit) and he was talking about how they have been using social media to 'insert different topics into social media' and that's its been really interesting watching how 'these ideas' develop in the wild of social commentary and discourse and then he goes on to explain how now they have been developing ways to use, develop and harness, what is essentially propagating various themes and ideas or basically propaganda and psi-ops into social media ... i wish i archived the post now but its only looking back that it strikes me as perfectly summing up Q phenomenon (the article explained it so much better in hindsight) ... edit ;the article mention it was cambridge analytica specifically involved with bannon or pziesnic (still cant spell his name) running these 'interesting ideas' and im sure it is separate to the other stuff that came out about cambridge analytica.