From crunchbase: https://www.crunchbase.com/organization/getter This was founded in 2014 by Erik Thomas - looks like it was originally called Getter which shut down in 2017 and resurrected into Gettr. >GETTER:tm: is the only digital marketing research platform which employs the use of Patent-Pending Personalytics:tm:. Their service enables clients to closely monitor the effectiveness of their own cross-platform actions through the aggregation of various media, such as email, websites, social and even SMS and to compare the results of theiractions to those of the competition in real-time. Using the patented persona-driven behavior intelligence, “Personalytics:tm:”, the system emulates individuals using, accessing or interacting with various media. GETTER:tm: then uses that information to generate actionable data, recommendations and analysis of a business, allowing companies to make data driven business decisions and dramatically boost key business metrics for its clients. http://wisconsintechnologycouncil.com/wp-content/uploads/2015/09/2017-WI-Portfolio.pdf