White men. People buying those trucks do so for commercial operations or because they are in the 1%. They will buy a new one every two to eight years. The number of blacks who can afford them is a fraction of one percent. Only a literal retard would advertise to this segment. They'll easily disenfranchise an equal or more of their core customer base. Making it a loose-loose. This would only ever be pushed if disfranchisment is the objective.