People get pissed off when you question the kool-aid, even casually. They walk around wearing kool-aid t-shirts, getting tattoos of the kool-aid man, chuckling "ohhhhhh yeahhhh". They don't just drink the kool-aid, kool-aid is their brand, a core part of who they are. And they will defend kool-aid at all costs, beyond the limits of logic. Because they are a people whose identity and tribe has thoroughly stripped away from them, and they need something to fill that void, and that something is kool-aid. Everyone of sound mind, everyone who trusts "The Flavor", they all agree with them, that kool-aid is the best, most refreshing thing ever. And if you attack kool-aid, if you try to make them question it... Who are they, without kool-aid?