First, the"Kellogg" you're refering to was Dr. John Kellogg . Dr. Kellogg was a nutritionist who'd developed healthy programs for the mentally unstable (where he worked... He was the director of the Battle Creek Sanitarium in Battle Creek, Michigan. (The sanitarium was founded by members of the Seventh-day Adventist Church) that included excersize and a complete change to their diets. (eating a few grains, but primarily fruits and vegetables) His thought process wasn't that "eating bland flakes would reduce the urge to rub one out" but that people who had once lived on farms and were now flooding into the cities had less access to edible food, but were now crippled with too much free time. Especially in the mornings (before work and if your family was affluent, school) . His brother was really responsible for Dr. John's creation becoming the enduring and national success it was. Also, this story is easily accessible by watching "The food that built America" https://play.history.com/shows/the-food-that-built-america/season-1 I've only watched the first season (3 episodes) but they're very entertaining and full of interesting facts.