Many, if not all, persons are born with an innate desire to do something meaningful with their lives. There is a tragic phenomenon occurring right now in which many of these people feel disenfranchised because unlike in generations past, they do not know which land to discover, which cause to fight for, or which invention to create. Veganism is an emerging frontier which gives hope to anyone searching to quench the unrelenting desire to do something meaningful. Billions of animals every single year are desperately waiting for a hero to save them, one who is not afraid of public opinion or of being a social outcast. They are waiting for each and every one of us to be the hero we so innately desire to be, but which has been so indoctrinated out of us since our very first meal.