Yes. The video explicitly described it as a prototyping and low production run technology.
The ability for engineers to design something and test is a powerful technology. It lowers costs and lessens time for delivery; both for testing and production. It also allows for additional refinement which is traditionally cost prohibitive. For example, in the past if a part works but they identify possible improvements, they traditionally may have to wait for a second production run, if ever. Now, they can still turn it around with less cost and time than a single prototype of yesterday.
What was once one week to four week turnaround is now hours to days.
Totally makes sense.
(post is archived)