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I know this is supposed to be all of pharma, but I checked Pfizer and it is not true,

1.8B 2020 advertising https://www.statista.com/statistics/254404/us-ad-spending-of-pfizer/

9.4b 2020 R&D https://www.statista.com/statistics/267810/expenditure-on-research-and-development-at-pfizer-since-2006/