There was a French journalist (may be the same one, she was in body armour at the time) who was complaining that she'd seen the Ukrainians shelling civilians, but that no media organisation wanted to run the story. Note that it is a known tactic by Palestinians, ISIS and Syrian rebels to place military units into civilian areas so they get shelled. Equally just cutting out the middle man and shelling your own side and then get the naive media to count the bodies later, has the same propaganda effect.