there's a lot of that in the health food industry. white wave foods made silk soy milk. they sold-out to dean foods, 1 of the biggest dairy companies in america. morningstar farms is owned by kellogg's. herbal essences is owned by procter & gamble. kevita is owned by pepsi. i've been vegan a long time. the health / vegan food industry is a racket. and every health food store owner i've met cared only about $. p.s. "cruelty free" isn't always vegan. it means only, supposedly, the item wasn't tested on animals.