Right away, one problem was obvious; the company had no customers at the announcement event. While a market for mobile devices consuming little power was growing (especially in Japan), it wasn’t quite there yet. In most portable devices, the CPU wasn’t even the primary power consumer. Such an honor would be given to the HDD, FDD, CDROM, graphics processor, or the screen. Add to this that customers weren’t yet thinking about things in terms of heat production or power consumption, and you have a product with no obvious buyer. Those who did see Transmeta’s announcement as a big deal were Intel and AMD. They’d already been in a clock speed race, and now they were going to aim their sights on power. Back to the topic of no customers having been present at the announcement, the first consumer device to ship with a Transmeta Crusoe CPU was the Sony VAIO PCG-C1VN PictureBook in September of 2000.