I always assumed Google paid for advertising, I'm sure it pushes its own ads but who would be paying?
I always assumed Google paid for advertising, I'm sure it pushes its own ads but who would be paying?
As far as I can tell the accusation is that they drove up the cost of ads for other players. That's not, I mean, inherently wrong to use proprietary data to set prices however you want. The real issue is that Google is an alleged monopoly. I say alleged just because I don't know, but someone probably should have paid attention when they bought DoubleClick which was already kind of a monopoly.
As far as I can tell the accusation is that they drove up the cost of ads for other players. That's not, I mean, inherently wrong to use proprietary data to set prices however you want. The real issue is that Google is an alleged monopoly. I say alleged just because I don't know, but someone probably should have paid attention when they bought DoubleClick which was already kind of a monopoly.
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