There should be a data/privacy protection law requiring service providers such as google, to delete everything they have on you whenever you ask them to, provided you can prove your identity. With exceptions for ongoing legal cases and such. Some european countries have that already, it's not normal that those corporate entities are allowed to not only harvest but retain and sold whatever data they can get on you with or without your consent, without a possibility for you to have a say on the matter. And no, their BS TOS shouldn't be legally binding when it comes to that; why not a "by using our service you agree to renounce to all your legal rights and to become the property of google" clause while we're at it
I agree, but in this case consent was given by using the device and turning on location services.
I can guarantee you most people don't even realize how much data is being sent back to Google and Apple from their phones, although I give Apple some credit for making application vendors point out what kind of data they're collecting.
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