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Minimalist design removes physical buttons in favor of touch screens. Then down the road "premium" versions of the device are sold with physical buttons as a premium feature.

Two examples are the more expensive Kindle having its page turn buttons and the new iPhone having a special button. I'm sure there are other examples. It won't be too long until a headphone jack is a premium feature.

Minimalist design removes physical buttons in favor of touch screens. Then down the road "premium" versions of the device are sold with physical buttons as a premium feature. Two examples are the more expensive Kindle having its page turn buttons and the new iPhone having a special button. I'm sure there are other examples. It won't be too long until a headphone jack is a premium feature.

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The entire system operates like this with multiple examples.. The original paper bag gets replaced by plastic to 'save the rainforests'. Plastic bag gets replaced by paper bags to 'save the planet'

Food is originally commercially grown organic, then grown with chemical pesticides etc to increase yield and consumer choice and told it's just as good if not better than previous crops. Food is grown again without pesticides etc and charged a premium as 'Organic'.