Hello investor, I need capital to create a product everyone will want, it's a light bulb that lasts over 40 years. Investor: so what is your reoccurring revenue model? Inventor: none. You only need to buy 1 bulb for every room in your house once. That's why people will love them! Investor: ah huh. Well it was great talking to you. Call me back after you figure out how to create a reoccurring revenue model. A week later... Hello, I've come up with a reoccurring revenue model. The bulb only lasts about 1 year. It's more expensive to make because there's flash memory and a cpu to check how old the bulb is. After a year, it randomly fails. Furthermore, in order to make it Alexa compatible, it requires a user account we use to sell customer usage data. We also sell upgrades that make the bulb last longer. Pay the cost of 75% of the original bulb price, we give you another year. Buy 5 years and we throw in an extra free year. Want more light? Pay a monthly fee and we give you 50% more lumens. Like us on Facebook and you get an extra month. Investor: so how many millions were you looking for?