I think that at one point, a 30 minute tv show had 22 minutes of programming and 8 minutes of ads.
I think that at one point, a 30 minute tv show had 22 minutes of programming and 8 minutes of ads.
Why the fuck is everyone adding MORE ad's. The whole point of getting rid of cable/sat was to get away from ad's and have content on-demand.
Archive: https://archive.today/546rM
From the post:
>When Amazon introduced ads on Prime Video in January 2024, it said it aimed to have meaningfully fewer ads than rivals—reportedly, just two to three-and-a-half minutes per hour. Less than 18 months later, that number has quietly doubled. According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes per hour. And while that could bring down CPMs, buyers will be watching whether this impacts user experience.
Why the fuck is everyone adding MORE ad's. The whole point of getting rid of cable/sat was to get away from ad's and have content on-demand.
Archive: https://archive.today/546rM
From the post:
>>When Amazon introduced ads on Prime Video in January 2024, it said it aimed to have meaningfully fewer ads than rivals—reportedly, just two to three-and-a-half minutes per hour. Less than 18 months later, that number has quietly doubled.
According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes per hour. And while that could bring down CPMs, buyers will be watching whether this impacts user experience.
(post is archived)