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Why the fuck is everyone adding MORE ad's. The whole point of getting rid of cable/sat was to get away from ad's and have content on-demand.

Archive: https://archive.today/546rM

From the post:

>When Amazon introduced ads on Prime Video in January 2024, it said it aimed to have meaningfully fewer ads than rivals—reportedly, just two to three-and-a-half minutes per hour. Less than 18 months later, that number has quietly doubled. According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes per hour. And while that could bring down CPMs, buyers will be watching whether this impacts user experience.

Why the fuck is everyone adding MORE ad's. The whole point of getting rid of cable/sat was to get away from ad's and have content on-demand. Archive: https://archive.today/546rM From the post: >>When Amazon introduced ads on Prime Video in January 2024, it said it aimed to have meaningfully fewer ads than rivals—reportedly, just two to three-and-a-half minutes per hour. Less than 18 months later, that number has quietly doubled. According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes per hour. And while that could bring down CPMs, buyers will be watching whether this impacts user experience.

(post is archived)

[–] • 1 pt

Almost to the point that it'll be worth it to get rid of the Roku stick and just stick a mini PC with ublock behind the TV.

[–] • 1 pt

I actually am doing that now. I really don't like the Roku anymore and it has random issues. I have some old mini pc's that I was using in my homelab but I just repurposed one of my more powerful PC's into the VM cluster and now have some mini pc's that will work just fine for streaming and being hooked up to the TV.

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I've found a raspberry pi 4 to be more than enough to run osmc or libreelec.

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Against my better judgment I bought a new RPI and just got it setup yesterday. I intend to test it out as my main media center PC starting tomorrow.

The micro pc's, one will be a spare or run some random services I am testing and the other will go to be another media center PC in the house. Only 2 tv's so that kind of is it.

I am interested to see how the RPi stands up. I have a wireless keyboard and a USB remote, etc.... Maybe Ill write a review in a few weeks.

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I think that at one point, a 30 minute tv show had 22 minutes of programming and 8 minutes of ads.

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When cable came out then entire point was you paid a monthly subscription so you didn't have ads like you did on broadcast TV.

Streaming will be like 40% ads before you know it.

[–] • 0 pt

Naw, I will go back to piracy before I put up with that shit.

I will pay for media if you make it convenient and it's not overpriced and doesn't have a ton of ads (ideally zero since I am paying). You keep jacking up prices and put in ads anyway? Well fuck off. Ill just pay for a VPN and a seed box in some other country and never look back.

It's not worth their bullshit and its too easy and too cheap to pirate without being caught (and has been for over a decade). Everything I have now is bought and ripped media but that could change real fast if they keep fucking about.

[–] • 1 pt (edited )

Well, this is expected. The captive cable companies and OTA broadcaster have been doing this for for years.

I read that people tolerate up to 33% ad load for traditional broadcast. That translates to 16-20 minutes of ads per hour.

Amazon is at about 4-6 minutes per hour now. I doubt they can achieve 16 minutes of ads per hour, but they'll try.

Broadcast ad loads were able to achieve unbelievable high numbers mostly because there was nowhere for consumers to go. Personally, I dropped out of television decades ago when I started getting cable bills near $100/month. Now I see no ads.

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The only time I see "broadcast" anymore is if I am traveling and turn on the tv in the hotel room out of boredom. It quickly get's turned back off when I remember how fucking horrible it is to attempt to watch anything on cable tv.