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Why the fuck is everyone adding MORE ad's. The whole point of getting rid of cable/sat was to get away from ad's and have content on-demand.

Archive: https://archive.today/546rM

From the post:

>When Amazon introduced ads on Prime Video in January 2024, it said it aimed to have meaningfully fewer ads than rivals—reportedly, just two to three-and-a-half minutes per hour. Less than 18 months later, that number has quietly doubled. According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes per hour. And while that could bring down CPMs, buyers will be watching whether this impacts user experience.

Why the fuck is everyone adding MORE ad's. The whole point of getting rid of cable/sat was to get away from ad's and have content on-demand. Archive: https://archive.today/546rM From the post: >>When Amazon introduced ads on Prime Video in January 2024, it said it aimed to have meaningfully fewer ads than rivals—reportedly, just two to three-and-a-half minutes per hour. Less than 18 months later, that number has quietly doubled. According to six ad buyers and documents reviewed by ADWEEK, the current ad load on Prime Video now ranges from four to six minutes per hour. And while that could bring down CPMs, buyers will be watching whether this impacts user experience.

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[–] • 1 pt (edited )

Well, this is expected. The captive cable companies and OTA broadcaster have been doing this for for years.

I read that people tolerate up to 33% ad load for traditional broadcast. That translates to 16-20 minutes of ads per hour.

Amazon is at about 4-6 minutes per hour now. I doubt they can achieve 16 minutes of ads per hour, but they'll try.

Broadcast ad loads were able to achieve unbelievable high numbers mostly because there was nowhere for consumers to go. Personally, I dropped out of television decades ago when I started getting cable bills near $100/month. Now I see no ads.

[–] • 1 pt

The only time I see "broadcast" anymore is if I am traveling and turn on the tv in the hotel room out of boredom. It quickly get's turned back off when I remember how fucking horrible it is to attempt to watch anything on cable tv.