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I understand the part where they are used for categorization - you click on a hashtag and you get all the posts that have that hashtag, but how can they be utilized, for example to reach more people, or what would be the benefit of creating your own hashtag and getting it to go 'viral' or whatever you kids are doing these days.

I understand the part where they are used for categorization - you click on a hashtag and you get all the posts that have that hashtag, but how can they be utilized, for example to reach more people, or what would be the benefit of creating your own hashtag and getting it to go 'viral' or whatever you kids are doing these days.

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It's about creating your own bubble with people that think like you. Before Jewlon took over, it was used to form consensus. It is partly why they think their ideas are so popular...ignoring all the bots and fakeness of twatter.