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I understand the part where they are used for categorization - you click on a hashtag and you get all the posts that have that hashtag, but how can they be utilized, for example to reach more people, or what would be the benefit of creating your own hashtag and getting it to go 'viral' or whatever you kids are doing these days.

I understand the part where they are used for categorization - you click on a hashtag and you get all the posts that have that hashtag, but how can they be utilized, for example to reach more people, or what would be the benefit of creating your own hashtag and getting it to go 'viral' or whatever you kids are doing these days.

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A word with a pound symbol before it, e.g. #hitlerwasright. I think Twatter used to allow searching by hashtag.