That's how it works. This also happens in finance and it's how you lead a crowd. One person suddenly does something, then assuming that person knows something you don't, it's a safe or sorry question. Then it only takes one person to follow you to signal to others that either A the follower also knows, or is taking a public vote in support of running, Then with 2 voting for running it just needs a third, and soon all the sheep are running without knowing why.
This is how you lead NPCs with fear. Actions speak louder than words.
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