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By your definition every option is propaganda

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Propaganda, as a term, is not necessarily something you have to see as a negative thing. The term itself is neutral, as propaganda can be used to achieve good or bad things depending on where you stand. In other words, if it's your propaganda, you want to push it.

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Public Relations was the term coined by Bernays to replace propaganda because the public perception of wartime propaganda had been negative.

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What do you mean by “option” ?

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Opinion - multitasking and relying on spellcheck has its problems

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Come on. It's like one of those weight loss ads where they're obviously just letting their belly sag in one picture then sucking in their gut in the other.