The brain becomes hardwired to a certain pattern of thinking. The brain can be rewired, and it is in fact always slowly doing that as part of how we adapt to our changing environment. However, the process takes much longer once the neural pathways have become strong through repeated use, (like muscle.). It takes longer to teach an old dog new tricks because the brain rewires more slowly, and the preexisting pathways are already very strong. Same for how it takes longer to repair repetitive strain injuries. A strong neural pathway will eventually atrophy and die from disuse. Think like overcoming a powerful addiction like alcoholism. Or getting past the emotional pain of the death of a dear loved one. The neural pathways associated with these processes will often remain active for many years even if they are deliberately avoided. Alcoholics Anonymous is a group psychology brainwashing program designed to get a person to choose not to satisfy the craving for alcohol in a process very similar to hypnosis, knowing that the neural pathways associated with alcohol use take a very long time to atrophy. Military Boot camp, roughly the same thing: group psychology brainwashing again. Government sponsored active job finding training classes, same thing again. MSM media narrative is mass brainwashing for the entire population. So they must dominate the communications for it to be effective. We can crack the programming, but we have to keep hammering away at it. Moments like the Trump presidency are kind of like a resonant frequency, when the power of all of the hammering is magnified a thousand fold, and the energy of that effort builds up to an explosive level. It came to dominate the waking lives of many people, and I feel that 20 years of progress was achieved in a few short years. Tens of millions were awakened from their slumber, and remain awake even now. What they have awakened to, they probably do not yet understand. A genie has been unleashed and the powers that be are trying, with some success, to put that genie back into the bottle. At the end of the day, it is an endless battle of good vrs evil, and neither side ever truly achieves total victory. We fight to save those who can be saved. Truthfully, our recent years have been some of the best in at least the last several centuries. The internet has made that possible.