Jack Daniel's maker reveals surprising reason why Americans are drinking less whiskey

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Jack Daniel's maker reveals surprising reason why Americans are drinking less whiskey (nypost.com)

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[–] • 1 pt

I'll second this. Even drinking on the cheap, Jack's No. 7 is no competition to Dewars white label at the same price. And for only a couple bucks more I can get into Maker's Mark or Jameson's. No draw for Jack No. 7 at all.

Yeah, without those advert dollars maintaining Jack Daniels' "image", teenagers who don't know any better would have stopped asking their older siblings to buy it for them a long time ago. Friends don't let friends drink Jack Daniels, but older siblings are indifferent to the sufferings of teenage idiots.

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