There exists buyers who need their trucks to do truck stuff 5 days a week, who would never buy this vehicle, if they think it through. That is true. But you are forgetting People most often get a truck for the one time every so often they actually need to do truck stuff. Even if you only take the camper out once per year. You are still going to need that feature. That means driving from Denver to Colorado Springs and back, is something many people will be tricked into finding out the hard way that they can't do truck stuff any more, beyond moving an appliance a short distance. Unknown to most buyers, they've completely removed themselves from the market for out-of-town contractors, ranchers, longer distance travelers, campers, freezing-weather foragers, and just plain rational utilitarians; and have placed a bet on the "luxury" family who just want a fancy truck to run-local-errands-and-never-carry-a -load-far" is going to pick up all that slack in sales. Or buyers will be tricked into buying something that won't give them what they want. That's a big bet. They're basically now competing against the ever-so-popular S.U.V's, hoping buyers want a (limited distance) truck bed over a (vast distance) spacious or fold-down rear hatch. That's an entirely different category of buyers. (I would suspect that market is already mostly saturated with Cherokees, Wranglers, 4-Runners, Yukons.) Are dealerships going to flat out lie to customers and push the truck onto unwitting consumers? Yes. But people who go to buy a truck actually want their truck to be able to do truck stuff. It is yet to be seen how successful the dealers will be in convincing people that's not why they want a truck, but trickery is definitely on the menu.