I don't watch the news either.
$20 a click seems like a lot to me
When a click is worth tens of thousands of dollars, it doesn't seem too high.
Things like mesothelioma lawyers pay a lot per click. It's all done behind the scenes (with many ad agencies) in a really quick auction. No, you're not bidding in real time - but you might have an ad exec at your company changing bid rates fairly often as they try to maximize profit with regards to spending.
I suppose if you are going to make thousands off of the click $20 is nothing
Yeah... Lemme dig out something...
Based on data from WordStream, the average cost per click (CPC) for car insurance in the US is $89.53. Other insurance CPCs for the US include
Homeowners insurance – $53.49 Health insurance – $18.14 Life insurance – $34.97
That's what it costs per click. Now, that means a number of non-click impressions. You're paying for impressions and clicks are when people click the ad.
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