I was surprised that they had a 40 year lease on the GE name. 35 more to go before GE Appliances becomes one of those names from America's past.
I was surprised that they had a 40 year lease on the GE name. 35 more to go before GE Appliances becomes one of those names from America's past.
It was expected that Haier bought the name GE and the distribution channels to use it for selling renamed Chinese appliances. They surprized everybody when they reactivated the American R&D and the production and made it profitable again.
It was expected that Haier bought the name GE and the distribution channels to use it for selling renamed Chinese appliances. They surprized everybody when they reactivated the American R&D and the production and made it profitable again.
The reason for purchase wasn’t a surprise. The fact that ge gave them such a long lease is. I don’t think the Thompson lease was that long.
The reason for purchase wasn’t a surprise. The fact that ge gave them such a long lease is. I don’t think the Thompson lease was that long.
It seems that GE trusted the Chinese that they will not hurt the GE brand with low quality products - and they were right.
It seems that GE trusted the Chinese that they will not hurt the GE brand with low quality products - and they were right.
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