Google has talked about this.
They deny that they curate what is served up. They claim it is a complicated combination algorithms from both "all users" (bullshit) and "local user" (somewhat true). So it serves up stuff that is best fit on the search terms.
When I google for very obvious political talking points that are not favorable to the Cabal, they serve up bullshit factcheck articles instead of the actual articles that I'm looking for. It's pretty scary that they do this - don't won't even give me the original stories, just the damage control.
Specific Example: google trump's tax plan saved all 7 tax brackets money. You get an article served up from factcheck.org and others incorrectly claiming that Trump's tax plan did not save all 7 tax brackets money: it did. Unequivocally, all 7 tax brackets saved money on taxes under his plan.
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